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Combining Marketing Strategies

Combining Digital Marketing with Print

‘Print is not declining’ declares Joe Pulizzi in 2012.  It still rings true today.  With digital marketing and promotion being so cheap these days it is easy to forget about what can be achieved when more traditional methods of marketing and promotion are combined with digital campaigns.  This may simply mean taking to the streets, going to events and shows or setting up a pop up shop.  Some of the best campaigns include onsite interactive media that links the physical and digital worlds. Check out Joe’s article here

http://contentmarketinginstitute.com/2012/10/print-content-strategy/

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