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Level 4 Diploma in Digital Marketing

£1,255.00 £650.00

This is a 120 credit marketing qualification which is equivalent to the first year of a degree.

Description

This course will enable you to gain recognition for your existing skills and knowledge if you work in marketing.  If you have some knowledge of digital marketing and are not in a marketing role you can develop your skills by completing our marketing projects. You can fast track through the course or complete it in 9 months. Join our online tutor led classes or catch up online at your own convenience. You’ll receive one-to-one portfolio support and guidance and all for a competitive fee.  Units include digital marketing metrics and analytics, marketing planning, marketing on mobile, video channel management, search engine marketing and email marketing. We recommend that students complete the Google Adwords and Google Analytics Certifications. 

At LCAM learn about digital marketing to take your career or your business to the next level.

Sample Topic: Building a Digital Strategy

You need to achieve a minimum of 120 credits in total. 60 credits must be achieved from the mandatory units (M) and a minimum of 21 credits must be achieved from Group  A. The remaining 39 credits may be taken from Group  A or Group  B.  We have suggested units below.  Please click on the unit title to view the full unit description.

Unit

Reference

Number

Unit Title

Group

Level

Credits

GLH

F/505/9097

Business Concepts

M

Four

11

72

J/505/9098

Digital Marketing Metrics and Analytics

M

Four

6

32

A/505/9096

Ethics and Legalities of Digital Marketing

M

Four

6

31

T/505/9095

Marketing Planning

M

Four

12

63

J/506/6925

Personal and Professional Development

M

Four

10

25

F/506/6924

Project Management

M

Four

15

50

 

L/505/9099

Content Marketing

A

Four

7

37

R/505/9105

Email Marketing

A

Four

7

35

D/505/9107

Gamification

A

Three

5

27

A/505/9101

Online Display Advertising

A

Four

5

26

L/505/9104

Search Engine Marketing

A

Four

7

40

H/505/9108

Video Channel Management

A

Four

6

30

 

 

 

 

 

 

H/503/9327

Content Management System Website

Creation

B

Three

7

36

T/505/1594

Delivering E-Commerce Solutions

B

Three

9

68

R/502/4614

Imaging Software

B

Three

5

40

Start Date: Flexible

Length of Course: The maximum time that you may take to complete your course is 9 months. 

This is a 100% distance learning course so it’s your choice.  Study at home, at work, on the beach or on the go.

Online tutorials, videos, elearning materials, activities, projects, one-to-one support and more to equip you with the knowledge and skills that you will need to pass the course.

You will create a portfolio of evidence.

You do not need to have specific qualifications to do this course.  

We do recommend that you have a:

  • good command of English (written and spoken)
  • general understanding of social media platforms (for example having facebook and twitter accounts, using YouTube, Instagram, SnapChat or other platforms and having experience of online shopping)

You need to be computer literate and have:

  • access to a computer (a tablet or smart phone may also be used and will require an app to be installed)
  • access to the internet

You may also need occasional access to a printer.