Level 4 Diploma in Public Relations (QCF)

£2,695.00 £1,255.00

This qualification supports learners as it gives them career pathways for a variety of PR roles, including PR assistant, account executive/coordinator, press officer and digital communications officer job roles.

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Are you currently working in a PR role?  If you would like to gain recognition for your skills and knowledge this course is for you.  You can fast track through the course or complete it in 9 months. You’ll receive one-to-one portfolio support and guidance. 

At LCAM develop your PR skills and become the voice of the future

Sample Topic: Building a Digital Strategy

Learners must achieve 90 credits in total. Learners must achieve 58 credits from the Mandatory Units and a minimum of 32 credits from the Optional Units.   Please click here for the full unit descriptions. 

Unit Reference NumberUnit Title  Group Level Credit Value 
R/503/2891Career Development Three2
L/504/0925Communicating Effectively in Public Relations AFour5
Y/504/0927Delivering and Evaluating Public Relations Campaigns Four6
D/504/0928Delivering Professional Presentations Three3
K/600/9661Develop Working Relationships with Colleagues and Stakeholders Four4
R/504/0926Pitching Public Relations Stories to the Media Four4
D/601/2654Plan and Manage your Own Workload Three2
D/601/7644Principles of Personal Responsibilities and How to Develop and Evaluate Own Performance at Work Three4
H/504/0929Researching and Analysing Data for Public Relations Four6
M/504/0884Understanding Public Relations Four4
A/504/0922Understanding Public Relations Campaign Planning Four5
A/504/0919Understanding the Creative Process to Generate Ideas Four3
T/504/0921Understanding the Media Landscape Four6
T/504/0918Understanding the Use of the Written Word for Public Relations Four4
H/504/4253Blog Production Skills Three8
R/600/9587Develop, Maintain and Review Personal Networks Four4
K/601/6481Identify and Understand a Client’s Brand Strategy Three4
D/601/2542Plan and Organise Meetings Three5
M/503/9329Principles of Keywords and Optimisation Three5
R/503/9324Principles of Social Media within a Business Three6

Start Date: Flexible

Length of Course: The maximum time that you may take to complete your course is 9 months. 

This is a 100% distance learning course so it’s your choice.  Study at home, at work, on the beach or on the go.

Online tutorials, videos, elearning materials, activities, projects, one-to-one support and more to equip you with the knowledge and skills that you will need to pass the course.

You will create a portfolio of evidence.

You do not need to have specific qualifications to do this course.  

We do recommend that you have a:

  • good command of English (written and spoken)
  • general understanding of social media platforms (for example having facebook and twitter accounts, using YouTube, Instagram, SnapChat or other platforms and having experience of online shopping)

You need to be computer literate and have:

  • access to a computer (a tablet or smart phone may also be used and will require an app to be installed)
  • access to the internet

You may also need occasional access to a printer.